Art, with its powerful communicative strength, has always been a messenger of major social changes and epochal denunciations. In recent years, it has increasingly entered entirely different sectors, serving to communicate and create value for luxury brands and companies. Several Maisons have invested in foundations and art exhibitions to differentiate themselves and position their identity away from mass production, toward high-value craftsmanship. Here, it is no longer just the product being showcased, but the concept interpreted through art that distinguishes and conveys the philosophy of the brand. Art builds a cultural message around the brand, engaging with a more intellectual and cultivated audience. Art has also entered the world of design, as seen in the most recent Salone del Mobile Milano and Fuori Salone, to present a new vision and product positioning where furnishings evolve into immersive environments centered on personal well-being. A different vision capable of offering culture, savoir-faire, and meaning to a world in constant motion.
Circle Dynamic Luxury Magazine 53 is online.